What: Endo at Rotunda
In a nutshell: High end sushi
Summing it all up: The former executive sushi chef at Zuma is opening a tiny sushi restaurant in the Television Centre at White City development. With just 15 seats expect this to be a restaurant booking to boast about.
It's hard to keep up with all the restaurant openings planned for the former BBC TV centre in West London. But the arrival of a high end sushi spot there cuts through the noise.
Endo Kazutoshi, Master sushi chef and director of Ichibuns, the Japanese ramen and burger restaurant which you'll recall launched in London last year, has confirmed that his next restaurant will be at White City.
The 15 cover sushi restaurant - Endo at the Rotunda - is named after the space it will occupy, the rotunda of the former BBC headquarters.
And there's fighting talk already with regards to the goals for the restaurant, as they're already stating their "ambitions to obtain Michelin starred status."
Looking at Endo's background suggests that goal is quite likely. The third-generation sushi chef has 20 years experience working at El Bulli in Spain and Zuma restaurants in London, New York, Miami and beyond.
There's no word yet as to whether Endo's 'Umami Bomb' will be on the menu - that, for the uninitiated, features an oyster, sushi rice, Parmesan and truffle.
The new West London restaurant is being opened with the same partners Kazutoshi joined forces with at Ichibuns - namely Benjamin Goldkorn and ex-Nobu Busaba Eathai’s Robin Leigh. And they're bringing in Kengo Kuma on the design front, who also designed Sake No Hana and the now defunct Cha Cha Moon.
More about Endo at Rotunda
Where is it? White City House Television Centre, 101 Wood Lane, London, W12 7FR.
When does it open? July 2018
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