London's in-store dining has had quite a boost over the past few weeks. First, we had the all-star opening of the new Kith store on Regent Street with its restaurant and soft serve bar. Now we have the new Dr. Martens flagship store in Soho which, for the first time, boasts a brand new offering, the Doctor's Orders cafe.
The cafe, which you'll find inside the massive two-storey building in the heart of Soho, was a brand new concept devised for what they're calling a 'beacon store'. And they've picked an impressive bunch of collaborators for the project. First up is the hugely popular Dalston bakery Dusty Knuckle which is serving up two veggie toasties in the store - a Spiced Spinach & Potato Toastie with red onion, kashmiri chilli sauce with date and tamarind chutney and a Cheese and Leek Toastie featuring brown butter, and a pickled mustard seed house sourdough.
On cake duty is Luminary Bakery. They're bringing lemon loaves, peanut butter cookies, carrot cakes and more to the table. Then there's coffee and hot chocolate from Old Spike Roastery in Peckham and teas courtesy of London-based Nemi Teas. If you're wondering what these partners have in common, they're all social enterprises. So Dusty Knuckle run a youth training programme, Luminary Bakery supports women who've experienced homelessness or violence, Old Spike works to train and employ the homeless and Nemi provide employment to refugees.
So if you weren't already buzzing to see inside the new store, this heartwarming element is a good reason to go and check it out.
More about Dr. Martens Beacon Store
Where is it? 39 Brewer Street, London W1F 9UD
When does it open? Opened 27 November 2025
Find out more: Visit their website
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