As autumn arrives, the drinks brands' marketing budget shoots up in preparation for Christmas, and that usually means we get some mad pop-ups and events in the last few months of the year. This latest venture certainly fits into that mould.
The Barley Mow in Mayfair has teamed up with Laphroaig Whisky and none other than Willem Dafoe for their current stunt. It's to tie in with this film (which feels like it might be showing up as a cinema ad). The pub has put together a special cocktail for the occasion called The Other Island, mixing Laphroaig 10-Year-Old, pineapple and a hint of Amaro.
But pushing things a little further, they've actually renamed the pub too - calling it The Barley Dafoe. Yes, it is a rather tenuous link (the people dressed in barley above are a reference to the short film), but they're keeping that name on the pub until this Thursday (25 September). So if you want to try Willem Dafoe's cocktail in Willem Dafoe's pub, now's the time. The actor is highly unlikely to be there - but you never know...
More about The Barley Dafoe
Where is it? 82 Duke Street, London W1K 6JG
When? The name change lasts until 25 September 2025, the cocktail is available until 19 October
Find out more: Visit their website or follow them on Instagram @thebarleymowmayfair
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