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The Counter comes to Soho, looking to The Aegean for its influences

The Counter comes to Soho, looking to The Aegean for its influences

Are we in the midst of a new trend? Just as Oma gets ready to open in Borough Market, another Turkish/Greek restaurant is incoming. After opening The Counter in Notting Hill in a relatively low-key manner in 2022, Turkish chef Kemal Demirasal is bringing a second The Counter to Soho (taking over what used to be Jinjuu). 

This time, the new restaurant will have a focus on the cooking of the Aegean coast, meaning the menu will have Greek, Turkish and Levantine influences. On the menu, that will translate as dishes like the sea bass crudo and citrus zest with umami sauce or saffron and crab orzo alongside shole sea bass and slow roasted lamb shoulder sharing dishes.  Some dishes will also make the move from the Notting Hill original, like the chocolate babaganoush with dukkah. 

There's more than just the restaurant, with a "listening and cocktail bar" downstairs called, aptly, Under the Counter and again that will be influenced by Greece, Turkey and the Med. Alongside cocktails, they'll also have some clarified milk punches, like the Artemis, made with lavender vodka, lychee, jasmine milk and yellow chartreuse.

 

More about The Counter Soho

Where is it? 15 Kingly Street, Carnaby, London W1B 5PS

When does it open? May 2024

Find out more: Visit their website or follow them on Instagram @thecounterlondon.

 

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