Jolene are opening a cafe inside a streetwear store in Soho

They may have been the subject of much frenzied conversation on TikTok relating to what the girls of North London are doing on a Saturday, but Jolene have also been busy preparing for their first central London opening. Jolene Bridle Lane might sound more like a bakery out in the sticks, but it's actually right in the heart of Soho.

They're setting up shop inside streetwear company The Aries' flagship store, where their cafe will serve up coffee, sarnies and pastries to Soho folk who might have loved the idea of Jolene but never actually made the trip to North or East London to actually try it. The cafe will be at the back of the store with its own entrance on Bridle Street. 

So there will be breakfast pastries and coffees, then lunchtime will be the time for takeaway sandwiches like bacon and leek tortilla with aioli and rocket or herbed egg mayo with leeks, capers, chives and cornichons. And afternoon low-blood-sugar moments can be warded off with one of their amazing cakes. 

To celebrate their newest opening, Jolene and Aries are going to be collaborating on one-off pieces, although there's no more information yet on what those might be, so keep an eye out for more news on that.