Pretty in pink, the celebration of rhubarb going on at Mayfair cafe Hideaway

hideaway's celebration of rhubarb

For those of you attuned to the seasons and what's being harvested in Britain at the moment, this season's colour is definitively candyfloss pink. Yorkshire rhubarb is in season right now, and bakery fiends will have spotted the intensely pink stalks being used in cakes and pastries across the city over the last week or so. The forced rhubarb is grown in sheds under candlelight, which is what gives it that intensely pink hue.

Now, a Mayfair cafe is going all out on the seasonal sticks with a month-long celebration of rhubarb. It's all been led by Hidewaway's chef director Josh Angus, who's a Yorkshireman and perhaps more obsessed than most with the vegetable. And he's come up with some absolutely gorgeous-looking sweet treats using the ingredient to try.

The highlight is the signature Yorkshire Rhubarb, Lavender & Custard Croissant, which is impossibly pretty. But there's also a rhubarb Jamie Dodger and a Barley Yoghurt Pot with Yorkshire Rhubarb & Cornflower to try. To pair with those, the cafe's team has also come up with two rhubarb-based drinks - a layered Rhubarb & Custard Float and a sparkling Rhubarb Seltzer.

 

More about Hideaway's celebration of rhubarb

Where is it? Hideaway, 100 Mount Street, London W1K 2TG

When? 20 February - 20 March 2026

Find out more: Visit their website or follow them on Instagram @hideaway_london

 

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