Fred Bakery is a handy new bakery for Oxford Street shoppers

Here's one that opened during the pre-Christmas rush, which we're just catching up on now. The original Fred Bakery has been a hit in Holborn ever since opening back in 2021, but now they have a much more central second bakery, just around the corner from Oxford Circus. 

The second Fred has launched on Margaret Street, taking over what used to be a Coco di Mama site. It comes from restaurateur Burak Demirelli, the man behind Italian restaurant Faros (which happens to have its two locations steps from both Fred bakeries). 

As for what you can find here, starting with the breads, there will be sourdough, ciabatta and baguettes. They'll also be serving up sandwiches at lunchtime and focaccia pizzas too. On the pastry side, expect cinnamon rolls, apple crumble danishes, their triple chocolate hazelnut cookies and regular seasonal bakes. As for coffees, their tiramisu latte is apparently pretty decent (as is their tiramisu bun if it's on). 

There aren't many decent bakeries this close to Oxford Circus, so if you've made the trip down to check out the sales, it should be worth a visit.