What: Sweet Chick
In a nutshell: Celebrity endorsed fried chicken for London
Summing it all up: The Brooklyn chicken and waffles group backed by rapper Nas is heading for London with their new American comfort food.
We’ve had burgers from Mark Wahlberg and chicken wings from Rick Ross, and now there’s another celeb-backed restaurant heading to the UK – Sweet Chick. The chicken and waffle restaurant founded by John Seymour and backed by Nas is to take over the Carluccio’s site on Market Place, just off Oxford Street.
There aren’t many confirmed details at the moment but we know it will follow a fairly similar format to the restaurants in the US – there are currently four in New York and one in Los Angeles. Sweet Chick sets out its stall as new American comfort food. The menu features Southern classics such as fried chicken and waffles, shrimp and grits, and biscuits, as well as a whole host of chicken wings and sides like mac and cheese, and cornbread. They're also big on desserts with daily specials including a doughnut ice-cream sandwich.
They're promising a few new London-only specials and their drinks list will include local brews from London Fields Brewery.
John Seymour, a bartender by trade, founded the brand in 2013, before Nas came on board in 2015, helping to grow the business. They most recently opened a location in Nas’ home borough of Queens, in Long Island City. Unsurprisingly, Sweet Chick has a fair few famous fans too, including Cameron Diaz and Andre 3000, and seems to have good ratings from US websites such as The Infatuation. We’ll be interested to see how it all translates to London.
More about Sweet Chick
Where is it? 8 Market Pl, Fitzrovia, London W1W 8AG
When does it open? Autumn 2019
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