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Summer starts early as Ole & Steen reveals its new Summer Social, a launch deal for one day only and special events throughout May.
Summer social revealed - and a special launch deal
Sunnier days are finally here and, to celebrate, Ole & Steen are getting ready to unveil the summer version of their best-selling Social.
This year, the creative minds behind the Summer Social have taken the sweet braided dough pastry and filled it with vanilla custard and mixed berry compote, before finishing it off with a delicate glaze of icing and a sprinkling of dried berries. You'll be able to pick up this slice yourselves from 5 May 2025, as a slice (from £4.65), a half (£12.45) or a whole Summer Social (£20.95).
Plus, as a special launch deal, on the launch date of 5 May, the Summer Social will be available for only £3 a slice all day long. So it's the ideal time to get down to your local Ole & Steen and try it.
Teaming up with Rude Health for a summer of events
For this year's special edition release, the bakery has also joined up with Rude Health, known for their organic, plant-based foods. As part of the Summer Social celebration, Rude Health have created a brand-new, limited-edition drink for Ole & Steen. The Iced Oat Berry Matcha blends fruity raspberry purée, Rude Health organic oat milk and a bold matcha shot, served over ice.
And as part of this team-up, Ole & Steen will be running special events throughout May.
- 8th May - if you buy an Iced Oat Berry Matcha in selected bakeries, you'll get a free Rude Health goodie bag, packed with nourishing, feel-good treats.
- 12 May - Look out for an Ole & Steen Instagram competition offering fans the chance to win a luxury picnic hamper filled with Rude Health and Ole & Steen delights
- 26 May (Bank Holiday Monday) - Ole & Steen and Rude Health will co-host the Summer Social Run, a community 5K weaving between three iconic London bakeries - Notting Hill, South Kensington, and High Street Kensington. It's led by fitness influencer @emmahitsthespot and you can collect stamps along the route to earn an exclusive Rude Health x Ole & Steen goodie bag
Anyone taking part in the run also gets to have a breakfast picnic in Hyde Park, with a spread including yoghurt pots topped with Rude Health granola, nutritious Breakfast Buns, a spread of fresh baked goods including the brand-new Summer Social pastry, iced coffee and the limited-edition Iced Oat Berry Match.
More about Ole & Steen
Where? Ole & Steen’s UK stores are located across London, including Seven Dials, Haymarket, Northcote Road, and Canary Wharf. A full list of stores is available on their website.
When is the Summer Social available? It goes on sale on 5 May 2025, with a special launch offer of £3 a slice.
Find out more: Visit their website and follow them on Instagram @oleandsteenuk to find out which bun is their Must-Eat of the Week.
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