If you've ever wondered which hue of Le Creuset cookware really reflects your personality, then a four-week pop-up coming up at Harrods aims to answer that question.
The French brand has taken over the Knightsbridge store's Linley Kitchen for an immersive experience designed to work out which of its colourways you're naturally drawn to. Apparently they're employing some clever AI gadgetry that'll work out which way your gaze is drawn and how you react to Le Creuset's colours to determine the shade for you.
The popup is tied to the company's launch of a brand new colour, Château, which they're describing as evoking "the soft blue-grey tones of French stone and sky". And it does look rather nice.
Of course, for their many fans, the mere notion of a Le Creuset colourway is a good excuse to add to their collection. If you fancy having a go, it'll be on their third floor from 20 October.
More about Le Creuset x Harrods
Where is it? Harrods Linley Kitchen, Level 3, Harrods, 87-135 Brompton Rd, London SW1X 7XL
When does it open? 20 October 2026 for four weeks
Find out more: Visit their website or follow them on Instagram @lecreusetuk
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