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Astrid Bakery prepares for expansion in Muswell Hill

astrid bakery expands in muswell hill

A Hot Dinners exclusive

If you're a resident of Muswell Hill you can't have failed to notice the perma queues outside Astrid Bakery. Six months after the bakery opened it continued to sell out every day. Clearly, there was room to expand and the felicitous arrival on the market of a new property down the road means this is happening right now.

Astrid owner Charlotte O'Kelly has just taken possession of the other, bigger building which she'll be using to increase her production capacity. And that means more of her lovely croissants and bread for locals.

"The new place is just along from the tiny bakery," she told Hot Dinners. "and we will still sell everything through the croissant hatch. The new space will allow us more room to spread out, to produce more pastries, bread and lunch options."

The best news for anyone who's been following the Astrid journey is that the new building means the team will also be able to start up again with their incredibly popular Breakfast Box deliveries. These were a weekend delivery option that included all the pastry goods you could want for a weekend in London. But they "had to stop completely when demand outstripped our capacity at the little shop." The intention is to get them back in time to send out Astrid's traditional Christmas Eve breakfast boxes.

There's more good news as well as she's also brought in former Pophams Head Baker Kofi Hoyle who's going to be leading the bakery operations there.

 

More about Astrid Bakery

Where is it? 118a Alexandra Park Road, London N10 2AH

Find out more: Visit their website or follow them on Instagram @astrid__bakery

 

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