Paid for promotion
Following the success of 3KOBROS in Canary Wharf, the team is expanding with the launch of SOOM, newly opened at 99 St Martin’s Lane. Bringing a refined approach to Korean BBQ, SOOM blends premium ingredients, thoughtful design and the warmth of Korean hospitality for a dining experience that feels social, immersive and elevated.
Korean cuisine continues to flourish in London, celebrated for bold flavours, balance and a sense of togetherness at the table. SOOM continues this spirit with a menu centred around high-quality meats and seasonal vegetables cooked at the table, alongside a selection of traditional and modern Korean dishes. Diners can expect options to suit all preferences, including vegetarian, vegan and halal choices, plus a concise dessert offering and a drinks list featuring soju, Korean-inspired cocktails and teas.
The interiors at SOOM draw on natural materials, soft lighting and traditional references interpreted through a contemporary lens. Each table features a concealed built-in electric grill for a seamless cook and dine experience, and the space includes a striking central communal table, sculptural ceiling installation and private dining room.
Now you can try SOOM's Korean BBQ with 25% off food, thanks to our exclusive reader offer.
Soom is at 99 St Martin's Ln, London WC2N 4AZ. Follow them on Instagram @soom_korean.
How to get the SOOM reader offer
To celebrate the opening, Hot Dinners readers can get 25% off food at SOOM from Monday 10 to Sunday, 16 November 2025.
To get this deal, book online and quote HOT DINNERS in the "anything else we should know" section.
Terms and conditions:
- 25% off food bill valid from Monday 10 to Sunday 16 November 2025
- Book online and quote HOT DINNERS when booking, in the "anything else we should know" section.
- Offer applies to food only and excludes drinks
- One redemption per table, per visit
- Not valid in conjunction with any other discounts, promotions or set menus
- Advance booking recommended; walk-ins subject to availability
- The restaurant reserves the right to amend or withdraw the offer at any time
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