So these new baked goods to hit Selfridges this week are, frankly, mesmerising. Rainbow bagels are apparently a huge trend in NYC right now and they've crossed the pond to London. Made by Yummies Deli, they're made by carefully plaiting up to six different coloured doughs. You can find them in Selfridges foodhall right now and they cost £4.99 for 5. That rather eye-watering price is because in the time they'd take to make 2500 normal bagels, they can put just 100 rainbow ones together.
They're available in the Selfridges food hall now.