24/10/17 - updated with launch details
What: Maitre Choux
In a nutshell: Eclair specialists set up in Soho
Summing it all up: Popular high end patisseris Maitre Choux is expanding and its first new site is on Soho's Dean Street where there'll be more seats to sit in and enjoy their Insta-friendly eclairs
As beautiful to look at as they are tasty to eat, Maitre Choux's wonderful eclairs have been going down a storm in South Kensington. So it's no surprise then that they're opening a new store.
The second Maitre Choux will open in Soho next month on Dean Street. This will be a much bigger spot than the South Kensington one, with more room to sit inside and maybe have an eclair with a thick, Basque-style hot chocolate. The inspiration for all this is Joakim Prat, the chef who comes here via a range of top Michelin star-restaurants including Spain's Can Fabes and The Greenhouse in London.
As for the eclairs themselves, expect perennial favourites like lemon meringue & bergamot, Spanish raspberry and hazelnut & milk chocolate treasure, as well as regularly changing specials. There'll also be trays of chouquettes - empty choux pastry balls topped with pearl sugar - baked on site every hour and regularly changing specials. We're feeling our waistbands tightening just by writing that.
Best of all, for a special present, you can talk to them about creating bespoke eclair designs.
More about Maitre Choux
Where is it? 60 Dean Street, Soho, London W1D 6AW
When does it open? 27 October 2017
Soft launch offer: 300 Free eclairs each day on 27, 28 and 29 October, from 12pm - 5pm.