Burger & Lobster open Smack lobster roll deli in Mayfair

smackThis Autumn really is the season of lobster with no less than three lobster restaurants opening their doors in London within a two week period. The second (the first was Lobster Kitchen while Lobster Shack opens up in a few weeks) is the latest one from the Goodman Restaurant Group, Smack.

No - it's not a dive bar, heroin-chic style den, but rather a fast food fine dining restaurant in Mayfair where the focus is on lobster rolls, serving them both to eat in and take away.

The short menu features a range of signature lobster rolls influenced from world cuisines, as well as cold, ready prepared whole lobsters. Choose from:

  • Happy Ending with Japanese mayo, fish sauce, coriander
  • California with lettuce, tomato, cucumber, avocado and avocado mayo with lime
  • Seven Samurai - tempura lobster, Japanese mayo, Japanese cabbage, cucumber, pickled ginger and spring onion

(as well as the odd special). All are priced at £7 to take out or £9 to eat in.

Sides include courgette fries £3 (£3.60) and lobster chowder £3 (£3.60) for a small portion and £4 (£4.80) for large - takeaway prices in brackets. While drinks include traditional homemade lemonade, wines and craft beer all on tap.

If this is your manor, you might also be interested in Smack's loyalty scheme where a key ring from jewellery designer Moxham gets you loyalty discounts, access to VIP events and other benefits.

Smack will open on Monday 3 November at 26-28 Binney Street, London W1K 5BN. On the first day it'll be open 12pm to 6pm with 50% off all food. Opening hours are Mon-Thur 10am–11.30pm; Fri & Sat 10am–12pm and Sun 12–10.30pm. Keep up with their news on Twitter @smacklobster