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Can't tell you how much we love the idea of this new festive addition to Selfridges. It's a Moët & Chandon champagne photobooth. You jump in the booth, snap a pic and then use that to create personalised labels for MINI MOET champagne bottles.

And if you want to take your time over the perfect shot (or get one done for someone else as a pressie), you can just upload a pic from your phone when you're in store and get the labels done that way. The personalised Mini Moët bottles are £16.99 for Moet Imperial and £19.99 for Moët Rosé Impérial. We'll see you down there.

The Moët & Chandon photobooth will be on the lower ground floor at Selfridges, 400 Oxford Street, London W1A 1AB until 31 December 2015.

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