Review Novikov

Novikov

  • Italian 
  • Japanese 
50a Berkeley Street, Mayfair, London W1J 8HA
Latest critic review: March 19, 2012
Critics' score: 6.5 out of 10 Users' score: 5.0 out of 10



Novikov

Russian restaurateur Arkady Novikov's first London restaurant.
Russian restaurateur Arkady Novikov has launched three restaurants in one on this Berkeley site - a restaurant serving Asian seafood, another serving an Italian menu and a 'Far Eastern-themed bar'. Novikov owns a multi-million dollar restaurant empire in Moscow so expect plenty of bling. The chef for the Italian room Stefano Stecca comes via Zafferano and the Brunello restaurant at the Baglioni hotel in Kensington.

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Critic Reviews


Richard Vines Bloomberg
Reviewed on April 19, 2012
"If you are affluent, Novikov is a lot of fun. Millions of pounds have been lavished on the decor. It’s glamorous. It’s rich. If it were a private club, I’d be trying to get in." READ REVIEW
Critic's score: 7
Zoe Strimpel City AM
Reviewed on February 28, 2012
"If the idea of having sashimi of botan ebi with caviar followed by duck fried rice and king crab leg in blackbean sauce sounds good, this is your kind of place. If you’re a purist, step speedily away." READ REVIEW
Critic's score: 6.5
John Lanchester Guardian
Reviewed by February 18, 2012
"I said you can get most of the menu somewhere else, but not all of it. Unfortunately, the things you can't get anywhere else are things you don't want to eat." READ REVIEW
Estimated score
Critic's score: 4
AA Gill Sunday Times
Reviewed on January 15, 2012
"The maki of soft-shell crab was back on track. Yellowtail with coriander and a spot of chilli was better than the original across the road in Nobu." READ REVIEW
Critic's score: 8
Charmaine Mok Time Out
Reviewed on January 19, 2012
"...the service was unusually warm for this kind of restaurant. But just like other Mayfair establishments of this ilk, you pay heavily just for the privilege of being there." READ REVIEW
Critic's score: 6
Richard & Peter Harden's
Reviewed on December 12, 2011
"The real surprise, however, was the food – which was, with one exception, consistently impressive. The quality comes as more a shock, because a pan-Asian menu – by definition – lacks any sort of coherency." READ REVIEW
Estimated score
Critic's score: 8
 

User reviews

Average user rating from: 1 user(s)

Overall rating 
 
5.0  (1)
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Novikov 2012-02-21 13:11:17 Neil McEwan
Overall rating 
 
5.0
Neil McEwan Reviewed by Neil McEwan    February 21, 2012

A work in progress

I ate in the Italian section, which by London standards is massive. It's loud and buzzy full of beautiful people so great for people watching if you enjoy that. The kitchen copes well with the volume both in terms of quality and speed. Unfortunately the service isn't as well marshalled and there's a lot of staff scurrying around arguing with each other. They need to bring in a Maitre D from a major Las Vegas restaurant or the Corbin/King empire who understand service and organisation. They should also re-think the number of dishes 'served at the table' which would reduce the number of staff on the floor and anyway who needs spaghetti served that way, delivered on your own plate is usually fine. A work in progress

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More Details

Price:
Average price: Expensive - Expensive
• 
  • Italian 
  • Japanese 
Address
50a Berkeley Street, Mayfair, London W1J 8HA
Telephone
0207 399 4330
Nearest Tube
Green Park

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