As part of its Project Ocean season to promote sustainable fishing, Selfridges has persuaded a frankly stellar line-up of top chefs to put on seafood demonstrations at its Oxford Street Store over the coming month.

Every Thursday, names such as Fergus Henderson, Bruno Loubet, Jason Atherton and Angela Hartnett will put on free cookery demonstrations in Selfridges' Food Hall. If you don't manage to squeeze your way to the tasting zone at the front of the crowd for the workshops, never fear, you can always fill up with a mackerel bap at The Happy Catch fish and chip van which will be outside Selfridges for the duration of Project Ocean.

Full Selfridges chef workshop line-up:

Thursday 12th May
2pm: Giorgio Locatelli
3pm: Tom Aikens
5pm: Gennaro Contaldo & Antonio Carluccio
6pm: Fergus Henderson

Thursday 19 May
2pm: Valentine Warner
4pm: Bruno Loubet
5pm: Martin Dickinson (Scott's) & Simon Wadham (Rivington Shoreditch)

Thursday 26 May
2pm: Sanjeev Kapoor (Indian superstar celebrity chef)
5pm: Richard Kirkwood (J Sheekey)
6pm: Mark Hix

Thursday 2 June
4pm: Jason Atherton
5pm: Tim Hughes (Caprice Holdings) & Dave McCarthy (Scott's)
6pm: Angela Hartnett

Find out more about Project Ocean on the Selfridges website.