In a nutshell: French neighbourhood spot for Fitzrovia
Summing it all up: Pied a Terre's GM heads out on his own with this neighbourhood spot where it's all about ultra personal treatment and giving the customer what they really want
If you've been wondering what was going to go in the spot where Dabbous was, then we can enlighten you. It's going to be the first solo venture by Mathieu Germond. Germond you may have encountered during his time as GM and Head Sommelier at Pied à Terre. He's opening Noizé which references his childhood spent enjoying the cooking of his grandparents in the village of the same name.
In the kitchen will be Head Chef Ed Dutton who was Sous Chef at Pied à Terre and headed up the food at their pop up restaurant, Pied Nus. Together Ed and Mathieu are aiming - in the words of the Spice Girls - to offer customers what they really, really want. So you decide if you're after a counter dining experience or want to sit in the restaurant proper. If you're after small plates, fine - but if you'd rather have more substantial dishes, then that's OK too. Want scallops? Here you can choose which of three ways they're served.
Start your meal off with snacks like mushroom beignet or gougeres and follow up with dishes that include plaice with green grapes and samphire and suckling pig with sweetcorn and crayfish. Desserts sound equally enticing - how about dark chocolate with banana bread and salted caramel or baked alaska with blackberries?
The restaurant's give the customer whatever they want approach extends to the wines which Matthieu says were chosen "to quaff, compliment and excite". You can also bring your own or, if you prefer, they'll match the wines to whatever you choose.
If you recall the set up at Dabbous, there'll be a bar downstairs and private dining room with room for 8 along with a street-level restaurant.
Restauranteur and consultant here David Moore, owner of Pied à Terre, says: “Noizé aims to enchew the typical, modern French cuisine offered across London and re-establish simple cuisine, interesting wines and service as it should be.”
More about Noizé
Where is it? 39 Whitfield Street, London W1T 2SF
When does it open? 4 October 2017. The bar will be open all day from 11.30am to 11.30pm. Evening service in the restaurant begins at 5.30pm
How to book? Book online or call 077 88 88 6507